Job Description
The Ad Operations Specialist will be responsible for managing and optimizing digital ad campaigns, ensuring smooth delivery, and maximizing performance across various platforms. The ideal candidate will have 2-5 years of experience in ad operations within the digital media industry, with strong skills in campaign management and analytics.
Required Knowledge, Skills, and Abilities
- Manage the end-to-end execution of digital advertising campaigns, including setup, trafficking, monitoring, and reporting.
- Ensure accurate and timely delivery of ads according to campaign specifications and objectives.
- Optimize campaign performance by analyzing data and implementing adjustments to improve key metrics such as CTR, conversion rates, and ROI.
- Collaborate with internal teams, including sales, marketing, and creative, to ensure alignment and successful execution of campaigns.
- Troubleshoot and resolve any issues related to ad delivery, performance, or billing.
- Monitor and analyze campaign performance using analytics tools and provide insights and recommendations for optimization.
- Maintain and update ad trafficking systems and tools to ensure accuracy and efficiency.
- Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising.
- Prepare and present regular performance reports and analysis to stakeholders.
