The YouTube Content Strategist will be responsible for developing and executing a comprehensive content strategy to grow our YouTube channel, increase engagement, and drive subscriber growth. The ideal candidate will have 3-5 years of experience in the digital media industry, specifically with YouTube content creation and strategy.

• Develop and implement a strategic content plan for the YouTube channel to drive growth and engagement.
• Analyze audience insights, trends, and data to inform content strategy and optimize performance.
• Create and manage a content calendar, ensuring a consistent and timely release of videos.
• Collaborate with video production teams, writers, and designers to create high-quality, engaging content.
• Optimize video titles, descriptions, tags, and thumbnails to maximize search visibility and click-through rates.
• Monitor and analyze channel performance using YouTube Analytics and other tools, providing regular reports and insights.
• Stay up-to-date with YouTube algorithm changes, best practices, and industry trends.
• Engage with the YouTube community, responding to comments and fostering a positive and interactive environment.
• Develop and implement strategies for audience growth, including collaborations, partnerships, and cross-promotions.
• Experiment with different content formats, styles, and approaches to find what resonates best with the target audience.

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• 3-5 years of experience in the digital media industry, with a focus on YouTube content strategy.
• Proven track record of growing YouTube channels and increasing audience engagement.
• Strong understanding of YouTube SEO, analytics, and content optimization techniques.
• Excellent project management and organizational skills.
• Creative mindset with the ability to generate innovative content ideas.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in video editing software and YouTube management tools is a plus.