Job Description
The YouTube Manager will be responsible for overseeing the day-to-day operations, content strategy, and growth initiatives of our YouTube channel. The ideal candidate will have 3-5 years of experience in the digital media industry, with a strong focus on YouTube content management and strategy.
Required Knowledge, Skills, and Abilities
- Develop and execute a comprehensive content strategy to grow the YouTube channel, increase engagement, and drive subscriber growth.
- Manage the content calendar, ensuring a consistent and timely release of high-quality videos.
- Oversee the creation, production, and editing of video content, ensuring alignment with the brand's voice and goals.
- Optimize video titles, descriptions, tags, and thumbnails to improve search visibility and click-through rates.
- Monitor and analyze channel performance using YouTube Analytics and other tools, providing regular reports and insights to inform strategy.
- Engage with the YouTube community by responding to comments and fostering a positive and interactive environment.
- Stay up-to-date with YouTube algorithm changes, best practices, and industry trends to ensure the channel remains competitive.
- Collaborate with cross-functional teams, including marketing, design, and content creation, to develop and execute integrated campaigns.
- Identify and leverage growth opportunities, such as collaborations, partnerships, and cross-promotions.
- Experiment with different content formats, styles, and approaches to continuously improve channel performance.